Blog Training Agenda

Day 1: Strategy and Skills

9:30am – 10:00am: Introductions 

·      Exploring our experiences w/ (and perceptions of) blogging

10:00am – 10:40am: Goal-Setting:

·      Defining the goals of blogging for EHRN

10:40am-11:00am: Break

11:00am-11:30am: How Blogging is Different

·      What makes blogging different than other types of nonprofit writing

11:30am-12:00pm: Useful Formats:

·      Examples of popular blog post templates that can be used for a range of topics

·      Presentation: http://bit.ly/EHRN-2

12:00pm-12:30pm: Blogging Exercise:

·      Watch a short video of a harm reduction story, which each of you will turn into a blog post for the next day

·      Video link: http://bit.ly/EHRN-1

12:30pm: End

Day 2: Process and Planning

10:00am: Refresher

·      Go-round of most useful take-aways from previous day

10:15am: Round-Robin Feedback

·      Pass around the blog posts and critique them for one another

11:00am: Break

11:20am: Process

·      Discussion of how to work blogging into the work schedule, how to set of processes to ensure content is created and work is evenly distributed

12:00pm: Measurement

·      How will EHRN measure the success of its blogging?

12:30pm: End